MARKETING

A comprehensive marketing plan will be outlined with specific actions, goals, and tactics which your business can implement to promote its products or services, attract customers, and ultimately achieve business objectives. It will serve as a roadmap for your organization's marketing efforts and provide a structured approach to reach and engage with your target audience effectively. 

We will compile a competitor's analysis which involves the systematic process of identifying, evaluating, and understanding the strengths and weaknesses of rival businesses that operate within the same sector. This analysis will provide valuable insights into the competitive landscape, helping your businesses to make informed strategic decisions and gain a competitive edge in the market.

By using social media to boost your establishment's sales involves a strategic approach that combines engagement, branding, and effective communication. We assist in helping you define your goals, identifying your target audience and choosing the right platforms to engage in.

We investigate avenues which may be tapped into and suggest new strategies and opportunities to boost sales.

The first and most important is by enhancing the guest experience, other examples are: online presence / social marketing / loyalty programs / local partnerships.

Upselling training can have a significant positive impact on hotel /lodge sales by increasing revenue, enhancing guest experiences, and improving customer satisfaction.

Corporate identity development in the hospitality industry refers to the process of creating and establishing a unique and consistent brand identity for a hospitality business or organization. This identity encompasses various elements, such as the company's name, logo, color palette, typography, design style, values, and overall brand personality. It plays a crucial role in shaping how the business is perceived by its target audience, both visually and emotionally.

SEO (Search Engine Optimization) optimization in the hospitality industry refers to the practice of improving a hotel, resort, restaurant, or other hospitality-related businesses' online visibility and rankings in search engine results pages (SERPs). The goal of SEO optimization is to attract more organic (unpaid) traffic to the business's website by ensuring that it appears higher in search results when potential customers search for relevant keywords.

In the competitive hospitality industry, effective SEO optimization can lead to increased online visibility, higher website traffic, and ultimately, more bookings and reservations. It's an ongoing process that requires staying up-to-date with search engine algorithm changes and adapting strategies accordingly.

By implementing a few strategies, we will help you to improve your online listing's appeal, capture potential guests' attention, and ultimately increase bookings.  One example is to identify the business's unique selling point and emphasizing what sets your business apart from the competition.